AI Insights · Timothy · April 2025
Top 5 Free-to-Play iOS Games in the US: Q1 2025
Explore the performance of the top free-to-play iOS games in the US during Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, several free-to-play games stood out on the iOS platform in the United States, showing varied trends in downloads, revenue, and active users.
Block Blast！ from Hungry Studio showed a decline in weekly downloads, starting at 1.3M and ending at approximately 438K. Its weekly active users began at about 7M, experiencing a gradual decrease to around 6.1M by the end of March.
Township by Playrix maintained a strong presence with weekly revenue fluctuating between $3.7M and $4.4M, peaking in the first and last weeks of March. Downloads decreased from 508K to 222K weekly, while active users saw a decline from 1.8M to 1.3M.
Roblox, a well-known title from Roblox Corporation, experienced a significant drop in weekly revenue, starting from $12.9M and falling to $512K. Downloads remained relatively stable, fluctuating around 260K towards the end of the quarter. Active users showed a slight decline from 27M to 21.4M.
Perfect Tidy by ABI GLOBAL LTD. saw its weekly revenue decrease from $31.6K to $10.9K. Downloads started at 384K, reducing to 158K by the end of March. The number of active users dropped from 1.1M to 682K.
Color Block Jam from Rollic Games exhibited a positive trend, with weekly revenue rising from $137K to $1.7M. Downloads increased from 20K to 314K, while active users surged from 42K to 1.3M.
These insights, derived from Sensor Tower data, provide a snapshot of the dynamic landscape of free-to-play games on iOS in the US. For more detailed information, visit Sensor Tower's platform.
